Social media marketing is essential for small businesses that want to stay open for the next 5 or 10 years. There’s simply so much competition today, which is intensified all the more within the online space, and now companies are more innovative and reactive than ever.
Generally, those who spend more on quality marketing, tend to see higher results. However, that doesn’t have to be entirely true. Another issue is that many small business owners who outsource social media management don’t have the knowledge or experience, unfortunately this can result in them overpaying for the services and not achieving anywhere near the goals they set.
For those specifically who manage independent bars, cafés, clothing stores, clubs or restaurants, finding the social media sweetspot can take a lot of spare time, but “what is spare time?” I hear some small-business owners cry! The reality is social media marketing often requires a good amount of experimentation, planning and consistency, this is where the no-nonsense package will help you.
What is the no-nonsense approach?
The idea behind our no-nonsense social media packages is simple... For an incredibly low monthly fee, we manage your entire social media by producing high-quality custom content, engaging with your community/customers and creating a social media presence that gives small businesses an important edge on competitors. We use software which allows the process to be very automated, with our full control, flexibility and on-call communication. This reduces our manual management, therefore, enabling us to offer truly ‘no nonsense’ prices. Honesty is the best policy.
It won’t triple your revenue, it won’t make you the brand of the century, but when 3.78 billion people are using social media daily (oberlo.co.uk), it will keep your brand active and likely be the difference between someone choosing you or a competitor! Specifically for small businesses (you can find all the no-nonsense prices on our website).
So what does no nonsense management include? Actually... I’ll reword that; how should small businesses use social media?
Starting with a plan.
It’s easy to jump straight into setting up social media pages for your business and just posting without a plan, convinced that you’re uploading great content. However, a few weeks goes by and you realise that you’re struggling to stay consistent, your page looks unorganised and you lose hope because you don’t feel like your previous efforts amounted to much anyway. This is why it’s crucial to create a plan, and understand that you may not see serious results for a good few weeks, possibly even months! Remember guys, it’s a marathon - not a sprint.
Part of a no-nonsense plan is deciding on which 3 or 4 platforms to focus on too. It's recommended for most businesses to include Facebook and Instagram, but the other 1 or 2 depends on what kind of business it is.
Being ‘social’ and active!
A no-nonsense plan should also include daily activity in some may. Whether it’s stories, sharing, tagging, commenting, messaging, etc. it’s important for your social media to come to life and gain a great social media optimisation level. One of the most powerful sources of activity is user generated content, where your followers are creating and posting the content for you! All you’ve got to do is re-post and show your followers how much people are loving your business!
Keeping an eye on the trends!
To be successful on social media, it’s a good idea to keep your followers engaged, and keeping up with the latest trends is a super way to do this! I’m not saying to leap on every meme that goes viral (please don’t leap on every meme that goes viral).
But it is a good idea to pay attention to the trends, so we know what people are seeking when they go online.
Don’t forget social commerce!
If you’re a business which offers products, you can now use social shopping tools to sell your products and services even without a website, this is included in the no-nonsense packages! Social media marketing has evolved in recent years to include social commerce... And business is booming, with a global market value of £64 billion in 2020 (Hootsuite.com). To learn more about social commerce, read our blog from last month titled ‘It’s Time to Turn your Social Presence into Social Commerce’.
Track and refine.
As you implement the no-nonsense strategy, it’s important for all of us to keep track of what works and what doesn’t, naturally. We can then fine-tune efforts and continuously improve results. The analytics tools within social media platforms give a strong idea of the social efforts and can help track whichever metrics matter most to your business.
For small businesses, a no-nonsense social strategy will help better connect with your audience, increase awareness of your brand, and reach new potential customers. We always say if the possibilities seem overwhelming, let’s start small! For those seeking a no-nonsense solution, let’s meet for a chat, either face-to-face or over the phone, to discuss your business. However, if you’re keen to push the boat out further and launch a colossal marketing campaign which does aim to transform the business, we’re available for a double caramel latte anytime too!
Monday, June 21, 2021