Social media is now considered as one of the greatest marketing methods in the world! There’s no need to commit to contracts, you can be extremely flexible with campaigns, and billions of people are on the platforms, literally. But of course... it comes at a price; it’s not a quick process, in fact, think of social Media as a marathon.

Speaking of price, Facebook advertisements cost-per-click tends to cost around £0.30 to £1.80 as a broad expectation (varying between industries). The costs are gradually increasing overtime, and this applies to most social media networks. The reason I bring this up is because it’s how you can turn the marathon into a sprint. Let me explain.

Organic content is compulsory, and needs to be consistent, consistency requires commitment, and commitment requires cost. Because of this, organic efforts alone take time, and need patience, the rule of thumb is three months before you start seeing real results and momentum. This is why we, at InSight, emphasise why it’s important to think of social media marketing as a measured process (or marathon).

However, the marathon process can be turned into a sprint by using paid ads. Stepping away from a purely lean and organic method is up to the company, and it depends on what your SMART social media goals are. Most companies will invest in social ads because it simply accelerates the journey towards their specific goals, or estimates a safe return-on-investment.

Throughout the marathon, consistent content is king, but your frequent efforts can be broken down into four main parts:

  1. Scheduling, optimising, and sharing your business’s original content.
  2. Monitoring social media for mentions of your brand, insight into your industry, and understanding your audience.
  3. Communicating with your current connections by answering questions, asking questions, and simply talking with people (being social!).
  4. Growing your reach by following relevant tags and by engaging with industry thought leaders and influencers.

Your social media schedule should fit in with your strategy, and this needs to be regularly optimised, as social media platforms are constantly changing. So it’s important to revisit your strategy periodically and evaluate things like: whether you’re still using the right channels, what time of day your audience is most active, and whether your content is performing as well as it can be.

Doing all of this actively and effectively is challenging, however the more you do it - the faster your marathon will speed up. Which is why outsourcing to social media marketing labs like InSight will likely be the most cost-effective/successful method for managing your social media, click here to get a free social media marketing plan from the founders at InSight Lab.

Published on:

Tuesday, April 13, 2021